With over 40 years of experience and 24 years as a Coach in the sports of running & triathlon and being a USA Track & Field and USAT certified coach since 1998, I am here to help you achieve your goals from finishing a race, competing according to your expectations or qualifying for important races. Everyone is considered an ELITE athlete to me.
Every athlete needs a coach. Olympians have coaches. Even coaches have a coach!
Based in Miami Florida providing custom training plans and top of the line services for local and international athletes of all levels of ability from beginners to professionals.
Coach Marcelo Holcberg
I would like to provide you with a brief introduction on my career as an athlete and coach:
My competitive athletic career began in 1981 in road racing. I specialized in running and competed in 5&10K distances. My PR’s were 16’40 and 34’50. You may already know some athletes that I use to train with like Aldo Virano (the Accelerade & Endurox guy). Afterwards, I began competing in triathlons in 1988. My preferred distance was the Sprint. My best time was 55’00.
I was trained by the best of the best in Brazil, Professor Wanderlei de Oliveira, the famous “guru” of track & field and road racing. Wanderlei de Oliveira worked with European Olympic level runners and World record champions from Portugal in the 80’s. I’ve been surrounded by Olympic and National level athletes for over 10 years. In 1997, I decided that my desire to help others exceeded my desire to compete, so I began to coach full time.
In 1998 became part of the 1st group of USAT Certified Coaches. With over 36 years of experience and 20 years as a Coach, I know what it takes to get to the next level/s. I work every day with different levels of athletes and different personalities. The most common mistakes that I see everyday are “overtraining” & “under training” and lack of patience from the athlete perspective to “jump” in to long distance racing too soon. Understanding how to train correctly; learn the proper swim technique and pacing; how to use your bike gear & proper bike zones and learning the best running form and knowing what pace to follow (and zones to be in) for all your workouts. These things and much more provide a glimpse of what you will learn when you become a TRI-2-ONE athlete! There is no guessing. There is no room for mistakes.
Most recently in 2016, I became an Ironman U certified coach.
Learn and utilize the concept of Periodization; obtain a solid base of endurance and strength before gaining more speed; follow a training plan uniquely designed for you to peak at your best at a race or multiple races…Get what all TRI-2-ONE athletes experience. Supervision and guidance is the key, so we train together 6 to 10 times a week.
“I don’t compete anymore….I Coach!”
Marcelo’s training incorporates methods proven to improve your speed and times. I started training with him in September of 1997. My initial 5K time was somewhere between 21:11 and 21:00 with a marathon time that year of 3:42 at Disney. By October of that year I had improved my time to 20:40 and by January of 1998 I ran a P.R. of 1:36. at the Inaugural Disney Half Marathon. In December of 1998 I was named 2nd fastest runner in my age group (30-34) by Florida Sports Magazine. An energetic trainer, his training is a proven method whether you are novice or experienced I guarantee you will see improvements in a couple of weeks if not in just a couple of races.
Coach Alex Ruiz de Aguirre
· Soccer player at college level.
· Have run over 5 marathons and 10 half-marathons.
· Multiple times Olympic distance Triathlon finisher.
· 10 x 70.3 distance finisher (Texas, Miami, Florida, Augusta)
· 4 x 140.6 distance finisher. (Texas 2012, Coeur D’Alene 2013, Cozumel 2013, Florida 2014)
· USA Triathlon Level I – Certified coach since 2015
Licensed Massage Therapist
USA Track and Field Lv.1 Coach
ITCA Triathlon Coach
Culinary Sports and Performance Nutritionist
As The Running Nutritionist®, Lisa is an award winning leader to industry, academia, the public & press. A Recipient of the National Excellence in Practice Award & author of 8 books, including Legally Lean: Sports Nutrition Strategies for Optimal Health & Performance, and has appeared as an expert guest on 20/20, Dateline, Good Morning America Health, FOX News, CNN, MSNBC and ESPN & featured in numerous publications including: USA Today, Newsweek, Wall Street Journal, New York Times, Men’s Fitness, Outside & Runners World magazines.
Lisa has built a global Integrative Sports Nutrition & Performance Practice, consulting to Gold Medal Olympian, World Class, Professional, Collegiate & Junior athletes; the & served as the US Sailing Olympic Team Nutritionist ’08 & Nutrition Expert for the Zumba Plate® program.
Lisa completed the Chef Certificate program from the Miami Culinary Institute (MCI) of Miami Dade College, where she serves as Chair of the Advisory Board & Enthusiast Series Cooking Instructor. Lisa completed The Culinary Medicine Program at Tulane University Medical School, Goldring Center in May ’18 & completed a Culinary Work Internship at the Culinary Vegetable Institute @ Chef’s Garden. She also serves as Chef Alliance Director for Slow Food Miami.
A competitive runner and former pro triathlete, Lisa has competed in more than 35 marathons (PR 2:52:32), IM Lake Placid, Escape from Alcatraz & hundreds of running & multisport races since ‘84. She competed at the ’04 World Long Distance Duathlon Championships in Fredericia, Denmark (21st OA). Lisa was the nutritionist for the inaugural USAT Coaching Commission developing the criteria for Certification Training & Examinations. She also served on the USAT Woman’s Commission & was a USAT Olympic Development Coach in OTC Chula Vista, Roswell, NM, & Gainesville, Fl.
Lisa is a wife & mom to 3 children and her dog Cookie and believes nutrition is 99% of Triathlon performance Success for optimal health, sport & life.